Are you passionate about basketball and skilled
in marketing / communication / business / sponsorships? The Basketball
Association of Singapore is seeking a like-minded team member to join us in a
dynamic team.Job Title: Marcomm & PR Manager / Senior Executive Reports to: Chief Executive Officer Job Role: The Marcomm & PR Manager / Senior
Executive is responsible for implementing strategies to increase media
outreach, viewership and sponsorships for the Basketball Association of
Singapore (BAS). Engage stakeholders through all media channels; promote all
BAS activities through various media platforms for all BAS endorsed events and
activities. The Marcomm & PR Manager will work with the CEO, Board and
Board Committees’ members to deliver any assigned duties smoothly. Job Description: A. Marketing Communication Public Relations and Sponsorship ·
Develop a structured and insightful
sponsorship and marketing plan and ensure BAS brand is properly elevated at all
times; Tasks include writing sponsorship agreement, presenting sponsorship
& marketing plan, strategize to strengthen the BAS brand publicly.
·
Manage public relationships through all
media platforms to increase the publicity and enhancing BAS’s profile; Tasks
include media content creation, marketing campaigns, review comments, manage
public relation, writing media releases, press conferences. ·
Copywriting to create marketing
materials for illustrations, outreach and advertising purposes. Required
skillsets include: basic Photoshop and Illustrator or equivalent, branding,
advertising, design and typography.
·
Implement strategic plans to increase sponsorships,
donations, viewership and strengthen partnerships; Tasks include stakeholders
management, fans engagement, reporting of achievements regularly internally and
externally. ·
Budgeting and approvals seeking for all
expenditures. Required capabilities include understanding of corporate
financial regulations and abide by procurement processes. ·
Keep track of all sponsorships and
partnerships agreements attained and maintain good database management. Ensure
both sponsors and BAS fulfil the respective agreed upon deliverables amiably. B. Any other duties ·
Assist with events planning,
coordination, and execution. Be present to ensure events and courses run
successfully. ·
Ensure that BAS and sponsors’ publicity
opportunities are optimized appropriately at all times. ·
Working alongside various committees,
colleagues, and other counterparts on campaigns and projects. ·
Ensure Team Singapore athletes’ daily
training environment and benefits can be well taken care of through various sponsorships
(cash or value-in-kind or product or services) and donations. ·
Invite Guest of Honour for events, address
the necessary needs and prepare admin brief if required. ·
One Team Singapore Fund raising –
Donation Drive. C.
General
·
Attend all meetings and prepare meeting
minutes if required ·
Any other task and duties assigned by Chief
Executive Officer / Board Job Specification: Qualification: Preferably a Diploma, University
Degree in Marketing / Mass Communication / Business / Sports Management / or its
equivalent with relevant working experiences. Experience: Experience in developing
marketing campaigns. Tech-savvy; Strong social and digital marketing experience
working with marketing analytics, deriving actionable insights, and applying
learnings. Strong business mind-set with revenue generation ideas; Skills & Knowledge: Excellent communication (both written
and spoken) and public relations skills, strong negotiation skills. Meticulous
and attention to details; Experiences with closing significant sponsorships
deals would have advantage. Personal Qualities: Display positive attitude; Pro-active;
Self-Driven; Can-Do spirit; Passionate; Ability to work harmoniously in
a team; Responsible. This job description is not to be
regarded as exclusive or exhaustive. It is an outline indication of the areas
of responsibilities & relevant activities that the incumbent would be
engaged in, and may be amended from time to time to align with the changing
needs of BAS. If you are ready to be part of a vibrant and dynamic team that
promotes the growth of basketball in Singapore, we want to hear from you! Send
your resume and a cover letter detailing your relevant experience and passion
for basketball to Leon_Neo@bas.org.sg
now! You will be invited to an interview if you are shortlisted. Join us in
making a difference in the basketball community!
Please send in your CV by Friday, 1st March 2024. Thank you!