18-01-2024 | Announcements

Job Vacancy for Marcomm & PR (Manager / Senior Executive)

Are you passionate about basketball and skilled in marketing / communication / business / sponsorships? The Basketball Association of Singapore is seeking a like-minded team member to join us in a dynamic team.

Job Title:  Marcomm & PR Manager / Senior Executive


Reports to: Chief Executive Officer


Job Role:


The Marcomm & PR Manager / Senior Executive is responsible for implementing strategies to increase media outreach, viewership and sponsorships for the Basketball Association of Singapore (BAS). Engage stakeholders through all media channels; promote all BAS activities through various media platforms for all BAS endorsed events and activities. The Marcomm & PR Manager will work with the CEO, Board and Board Committees’ members to deliver any assigned duties smoothly.



Job Description:


A.     Marketing Communication Public Relations and Sponsorship


·        Develop a structured and insightful sponsorship and marketing plan and ensure BAS brand is properly elevated at all times; Tasks include writing sponsorship agreement, presenting sponsorship & marketing plan, strategize to strengthen the BAS brand publicly.

·        Manage public relationships through all media platforms to increase the publicity and enhancing BAS’s profile; Tasks include media content creation, marketing campaigns, review comments, manage public relation, writing media releases, press conferences.


·        Copywriting to create marketing materials for illustrations, outreach and advertising purposes. Required skillsets include: basic Photoshop and Illustrator or equivalent, branding, advertising, design and typography.

·        Implement strategic plans to increase sponsorships, donations, viewership and strengthen partnerships; Tasks include stakeholders management, fans engagement, reporting of achievements regularly internally and externally.


·        Budgeting and approvals seeking for all expenditures. Required capabilities include understanding of corporate financial regulations and abide by procurement processes.


·        Keep track of all sponsorships and partnerships agreements attained and maintain good database management. Ensure both sponsors and BAS fulfil the respective agreed upon deliverables amiably.


B.     Any other duties


·        Assist with events planning, coordination, and execution. Be present to ensure events and courses run successfully.


·        Ensure that BAS and sponsors’ publicity opportunities are optimized appropriately at all times.


·        Working alongside various committees, colleagues, and other counterparts on campaigns and projects.


·        Ensure Team Singapore athletes’ daily training environment and benefits can be well taken care of through various sponsorships (cash or value-in-kind or product or services) and donations.


·        Invite Guest of Honour for events, address the necessary needs and prepare admin brief if required.


·        One Team Singapore Fund raising – Donation Drive.


C.     General

·        Attend all meetings and prepare meeting minutes if required


·        Any other task and duties assigned by Chief Executive Officer / Board



Job Specification:


Qualification:                        Preferably a Diploma, University Degree in Marketing / Mass Communication / Business / Sports Management / or its equivalent with relevant working experiences.


Experience:                          Experience in developing marketing campaigns. Tech-savvy; Strong social and digital marketing experience working with marketing analytics, deriving actionable insights, and applying learnings. Strong business mind-set with revenue generation ideas;


Skills & Knowledge:             Excellent communication (both written and spoken) and public relations skills, strong negotiation skills. Meticulous and attention to details; Experiences with closing significant sponsorships deals would have advantage.


Personal Qualities:              Display positive attitude; Pro-active; Self-Driven; Can-Do spirit; Passionate; Ability to work harmoniously in a team; Responsible.



This job description is not to be regarded as exclusive or exhaustive. It is an outline indication of the areas of responsibilities & relevant activities that the incumbent would be engaged in, and may be amended from time to time to align with the changing needs of BAS.



If you are ready to be part of a vibrant and dynamic team that promotes the growth of basketball in Singapore, we want to hear from you! Send your resume and a cover letter detailing your relevant experience and passion for basketball to Leon_Neo@bas.org.sg now! You will be invited to an interview if you are shortlisted. Join us in making a difference in the basketball community!


Please send in your CV by Friday, 1st March 2024. Thank you!